Who we are

Beyond our network of activists and peace associates we are currently engaging multiple stakeholders to help realise our vision with a sustainable strategy, Groundswell is a long play not a flash in the pan, therefore we are engaging with the best across the board to make our vision a reality.

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Hadiya Masieh

Founder and Executive Director

Hadiya Masieh is an expert in the area of community cohesion, interfaith relations, counter extremism, and women’s involvement in extremism. Her experience spans over 22 years. She has been a counter extremism consultant for various Governments and NGOs worldwide. She has worked with both nonprofit and commercial organisations including Google and Facebook.

UK Government’s “National Muslim Women’s Avisory Group”

Co-Author of the report “Radcalisation and violent extremism-focus on women”

Ambassador for Women Without Borders promoting counter extremism narratives

Board of the internationally renowned and award winning peacekeeping organisation The Bereaved Families Forum based in Palestine and Israel


Leadership council

Seran de Leede: Academic and expert in Far right & Al Qaida/Daesh extremism. Netherlands

Sasha Havelicek: CEO / Director of Institute for Strategic Dialogue (ISD) a world leading counter extremism organisation.

Erin Saltman:  Academic and  expert in Far Right and Islamist Extremism. Policy Manager, EMEA Counterterrorism & CVE at Facebook. UK/US

Jenny Quigley-Jones: founder and CEO of Digital Voices, a top UK Influencer Marketing agency. Worked at YouTube, teaching creators to grow on their platform. Jenny was offered a full scholarship from Harvard University where she gained her Masters in Middle Eastern Studies.

Yasmin Green: Head of Research and Development at Google Jigsaw. Created Google Re Direct. US

Arno Michaelis: Wrote and self-published memoir examining the mistakes that led to involvement in hate groups, and the circumstances that led the way out. Today Arno is a speaker, author of My Life After Hate, and works with Serve2Unite, an organisation that engages young people of all backgrounds as peacemakers. US

Carol Allen Storey: Award-winning photojournalist specialising in humanitarian and social issues. UK

Teri Whitcraft: Senior Producer ABC News award-winning journalist, the first to interview Malala. US

Hanan Ibrahim: Women’s Rights Activists - MBE. Kenya

Karina Anderson: Academic and expert in community engagement. Denmark

Samira Sissala: Founder of Muslim and Jewish theatre MUJU. An interfaith initiative to bring young Muslims and Jews together through art. UK

Amina Qadi:  Activist and mobiliser. Her community the Somali Bravanese,  was a victim of a racist hate crime when their community centre was burnt down. She is now dedicated to work for peace. 

Sarah Nelson:  Made Financial Times Top 100 ethnic minority leaders list 2 years running. Senior management at Sainsbury’s and is a professional mentor at the Business in the Community’s Cross Organisational Mentoring Circle. 


Media and technology

A social enterprise that provides software and services to numerous sectors and civil society to help improve the bottom up flow of information.

Google Jigsaw
Jigsaw is dedicated to understanding global challenges and applying technological solutions to "countering extremism"

The Guardian
International award winning Newspaper